WHERE LIFESTYLE MEETS LUXURY
"Turning Global Challanges Into Privileged Living"
2024 Alberto Favaro.
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Art installation created for the exhibition
"Farfara, Top of the world"
Photos by Alberto Favaro
Short Description
Privilege is not about possessing something, but about having what others do not, or avoiding problems that others must face. Luxury, in this sense, is the marketplace of privilege, where the true commodity is not the object acquired, but the absence of what others lack. It’s a market where unresolved issues affecting the many become exclusive solutions for the few, turning these problems into opportunities that serve luxury.
The project involves the creation of a promotional panel for a fictitious real estate development on the nearby coast. This development promises to address many of the global challenges we face, but only through the luxury and privileges granted to its residents. The proposed solutions do not offer global remedies; rather, they provide the elite with exemptions from these issues. For example, the project tackles pollution and traffic with a private highway, while problems of social inequality and security are met with even stricter boundaries within luxurious enclaves.
The promotional materials mimic the typical methods and language of real estate advertising, featuring enticing visualizations and catchy slogans.
My interview about the project is available on Campus FM at this link: